{"product_id":"wear-the-game-designing-narrative","title":"Alexia Mathieu: Wear the Game: Designing Narratives for Digital Fashion","description":"\u003cdiv class=\"purchase-info\"\u003e\n\u003cdiv class=\"purchase-inner\"\u003e\n\u003cdiv class=\"purchase-inner-wrap\"\u003e\n\u003cdiv class=\"purchase-prod-deets\"\u003e\n\u003cdiv id=\"Quantity-Form-template--23654722666831__main\" class=\"product-form__input product-form__quantity\"\u003e\n\u003cdiv class=\"price-per-item__container\"\u003e\n\u003cdiv class=\"price-per-item__container\"\u003e\n\u003cdiv class=\"price-per-item__container\"\u003e\n\u003cp\u003eHEAD Publishing, 2026, softcover, 136 pages, 17 x 10.5 cm\u003c\/p\u003e\n\u003cp\u003eHow can digital fashion, as a field of experimentation, contribute to the invention of new forms of storytelling and interaction in video games? Beyond simple character customization, how can game mechanics enrich the fashion experience?\u003c\/p\u003e\n\u003cp\u003eConceived as a laboratory of ideas, this manifesto explores innovative formats at the intersection of virtual clothing and video game worlds. Rather than focusing on the aesthetics of digital outfits, it foregrounds their interactive potential and proposes original game mechanics in which clothing plays a central role.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWear the Game: Designing Narratives for Digital Fashion\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003einvites readers to consider the act of wearing virtual garments as a playful experience in its own right. It advocates a vision of digital fashion in which clothing is no longer a mere product, but a narrative, relational and introspective interface, grounded in connection, memory, attention and care—rather than competition or accumulation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ICA Bookstore","offers":[{"title":"Default Title","offer_id":58100978811264,"sku":null,"price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/4390\/6109\/files\/HP_9_COVER_JPG_EN_01_dc83b122e1.jpg?v=1778856510","url":"https:\/\/shop.ica.art\/products\/wear-the-game-designing-narrative","provider":"ICA Bookshop","version":"1.0","type":"link"}