Sceptre, 2024, softcover, 288 pages, 12.8 x 19.6 cm
As the forces of social media and capitalism collide, cultivating our 'personal brands' has become the norm. But this phenomenon is not new: Instagram culture is part of a story that goes back centuries.
From the Renaissance genius to the Regency dandy, Hollywood's Golden Age to today's Silicon Valley and reality TV stars, Self-Made takes us on a dazzling tour of modern history's most prominent self-makers, uncovering both self-making's liberatory power, and the dangers this idea can unleash.
