{"product_id":"richard-kern-polaroids-copy","title":"Julie Glassberg: Dekotora (preorder)","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003eEdition Patrick Frey, 2026, hardcover, 212 pages, 28 x 21 cm \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eA photographic record of a flamboyant Japanese subculture in decline\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Japanese subculture Dekotora, characterized by extravagantly decorated trucks and commercial vehicles―often featuring paintwork, neon lights and chrome accents―first caught on in the late 1960s as a form of mobile advertising: a truck carrying fish from Hokkaido, for example, would sport a traditional painting showing its cargo and origins. Today, due to regulations prohibiting this form of decoration because of the disrepute of the Dekotora scene, these trucks are used only by a few small businesses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn this photobook, French photographer Julie Glassberg documents this diminishing scene. Her photographs are contextualized by a lengthy, illuminating conversation with Japanese pop culture expert Kyoichi Tsuzuki. Through its considered interplay of image and text, the book asserts Dekotora’s cultural significance: Beyond its flashy exterior, Dekotora mirrors a penchant for\u003c\/span\u003e\u003c\/p\u003e","brand":"ICA Bookstore","offers":[{"title":"Default Title","offer_id":60129152991616,"sku":null,"price":53.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/4390\/6109\/files\/41XGkJuq-CL._SY522.jpg?v=1792064475","url":"https:\/\/shop.ica.art\/products\/richard-kern-polaroids-copy","provider":"ICA Bookshop","version":"1.0","type":"link"}