Legacy Russell: Black Meme

Verso, 2024, Hardcover, 192 pages, 21.5 × 14.5 cm

In Black Meme, Legacy Russell explores the “meme” as mapped to Black visual culture from 1900 to the present, mining both archival and contemporary media.

Russell argues that without the contributions of Black people, digital culture would not exist in its current form. These meditations include the circulation of lynching postcards; why a mother allowed JET magazine to publish a picture of her dead son, Emmett Till; and how the televised broadcast of protesters in Selma changed the debate on civil rights. Questions of the media representation of Blackness come to the fore as Russell considers how citizen-recorded footage of the LAPD beating Rodney King became the first viral video. Why the Anita Hill hearings shed light on the media’s creation of the Black icon. The ownership of Black imagery and death is considered in the story of Tamara Lanier’s fight to reclaim the daguerreotypes of her enslaved ancestors from Harvard. Meanwhile the live broadcast on Facebook of the murder of Philando Castile by the police after he was stopped for a broken taillight forces us to bear witness to the persistent legacy of the Black meme. Through imagery, memory, and technology, Black Meme shows us how images of Blackness have always been central to our understanding of the modern world.